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Case Study
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The changing landscape has been evident for some time, but the more significant challenge is finding analytics providers tailored to the pet category.
In a sea of providers promising access to pet-relevant data, instead they're baffling you with techno jargon and struggling to translate analysis into action. It's easy to be left more confused than empowered... and that's why in 2019, we began developing PetThinQ.
The changing landscape has been evident for some time, but the more significant challenge is finding analytics providers tailored to the pet category.
In a sea of providers promising access to pet-relevant data, instead they're baffling you with techno jargon and struggling to translate analysis into action. It's easy to be left more confused than empowered... and that's why in 2019, we began developing PetThinQ.
CEO & Founder, PetThinQ
20+ years in the pet industry globally
Brands in the pet category have an excellent opportunity to address some of the underlying problems pet parents face. They find themselves in a unique situation of having to discern their pets' needs, and unlike in the baby category, parenting prevails across the pets' lifetime. The availability of data, technology, and new marketing approaches make a compelling case for brands to address this need more directly. There is no consumer group like pet parents; they invite support and offer brands long-term benefits from a deeper engagement.
Veterinarian
30+ years in animal health and
pet industry management
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Marketeer
20+ years in FMCG &
pet industry
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Data Scientist
4.5+ years in
pet industry
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UX/Service Designer
2.5+ years in
pet industry
Veterinarian
30+ years in animal health and
pet industry management
Marketeer
20+ years in FMCG &
pet industry
Data Scientist
4.5+ years in
pet industry
UX/Service Designer
2.5+ years in
pet industry
Vice President, Woxsen University
Holds the Steven Pinker Professor of Cognitive Psychology and Classavo Chair Professorship in Integrative Research and Digital Learning.
Registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission and a member of the Harvard Business Review Advisory Council.
We ask the questions - what, why and so what?
We analyse what people are talking about - using natural language processing.
We are dedicated to the pet category - it's what we know and care about.
Asking the questions -
what, why and so what?
of what people are express in writing - using Natural Language Processing.
In the pet category - it's what we know and care about.
"A powerful combination of AI and deep category knowledge to deliver actionable insights for the pet category".
"Love the way they go beyond dashboards to present insights using UX concepts; navigating a app akin to consumer journey - a unique approach".
Pushan Tagore Brahma
20 years market research
Simon Shah
CMO Redwood Software
