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Strategy
Moving marketing from 4P's to 4E's
A compelling case to transition.
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Demystify AI
Strategy
Sound bites
Reflections from our journey in Artificial Intelligence
This article will reallllly enlighten you……..but many will strugle to agre.
Maintain meaning and context when processing textual data.
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Over 9k unique words not found in general dictionaries.
What’s the sense of sentiment analysis?
Go beyond the basic methods of sentiment analysis.
Taken out of context, I must seem so strange
Context rules – for the online environment, in language and for insights
Slice and dice, the first step in preparing a recipe
Deconstructing words and phrases is just the beginning for generating insights.
Demystifying AI
The concepts you need to know as a Marketer
Discussions on the new ways to connect with Customers
Moving marketing from 4P's to 4E's
A compelling case to transition.
Who’s at the center of your Marketing Flywheel?
Definition of customer goes beyond age, gender, and location
What happened to Shopper Marketing?
Brands have a greater role to play in Retail E-Commerce Environment.
The chicken and egg scenario in digital marketing
Avoid low conversion rates by combining customer understanding with driving traffic.
The science behind social media reach
Discover a faster way to reach millions of pet owners
Sharing insights about Pet Social Data
The language of pet parents
Discover over 30K pets specific terms not found in general dictionaries
A study of product profiles using text analytics
Discover over 30K pets specific terms not found in general dictionaries
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